MacKillop Farm Management Group

Strategic Plan 2014 - 2019

 

 - Driving innovation, productivity and profitability -
 

Vision

MFMG is a leading provider of research and extension for agricultural systems.
 

Mission

MFMG develops and delivers innovative and sustainable farming practices through collaborative research, communication and extension for the benefit of members and the agricultural industry across the South East of South Australia, Western Victoria and beyond.

 

Objectives

1. To be the leading provider of Research, development and extension in the “region”
2. To drive adoption and innovation from R & D
3. To support the development of independent research capabilities
4. To be the leading organization representing mixed farming in the region

These objectives are underpinned by two operational objectives
5. Operate as a professional organization
6. To have a highly recognized and respected brand which delivers value to members

 
Objectives and Outcomes

1. To be the leading provider of Research, development and extension in the “region”

a. An increase in collaborative opportunities for R D & E

b. Consistently delivering high quality R D & E

c. Increased R D & E opportunities for livestock, irrigation, mixed farming systems

 

2. To drive adoption and innovation from R & D

a. An extension strategy is followed by MFMG

b. Support is provided to enable adoption of R & D

 

3. To support the development of independent research capabilities

a. The next generation of researchers are attracted and retained

b. Established programs within universities which link to MFMG

 

4. To be the leading organization representing mixed farming in the region

a. Funding bodies approach MFMG to identify issues and carry our R D & E

b. Membership from all agricultural enterprises has increased

c. Government agencies view MFMG as a credible source of information

d. Funding is provided to the group through multiple organizations

 

 Operational objectives

5. Operate as a professional organization

a. Operating structure reviewed and implemented

b. Management team with clearly defined roles, responsibilities and accountability

c. External skill sets are sourced as required

d. Risk management framework implemented

e. Funding sourced and allocated for operational roles

 

6. To have a highly recognized and respected brand which delivers value to members

a. An increased membership base

b. Strengthened sponsorship base

c. Clear brand recognition

 

MFMG Value Proposition